A clearer customer offer
Your technical capability is strong, but it’s difficult to explain why a particular customer should choose it.
WORK WITH VALIDATE
Marketing leadership.
Practical delivery.
Fractional support or a focused project. Work directly with an experienced marketing lead who understands science, technical markets and the decisions behind a sale.
20+ years across science, product and B2B marketing.
CLARITY ON THE CUSTOMER AND THE OFFERCAMPAIGNS WITH A COMMERCIAL PURPOSEEXPERIENCED LEADERSHIP, HANDS-ON DELIVERY
01 / WHEN I CAN HELP
Where could you use
extra marketing support?
Direction and ownership
Marketing activity is happening, but priorities are unclear and no one has the time to bring it together.
Support for the next step
You’re launching a product or entering a new market, and the team needs experienced help to move it forward.
02 / STRATEGY, EXECUTION & LEADERSHIP
Strategy. Execution. Leadership.
Three connected areas of support, from understanding your market and sharpening the offer to putting it into action. We start where your business needs the most help.
Positioning &
proposition
Find the customer problem, sharpen what makes you different and give your team a message it can use with confidence.
- Market and customer insight
- Segmentation and messaging
- Product and portfolio positioning
- Competitive differentiation and value propositions
- Customer journey and buying-process insight
As a projectA defined positioning and messaging brief for a product, portfolio or target market.
With fractional supportKeep the proposition and marketing priorities aligned as the business learns and develops.
Campaigns &
demand
Turn expertise into a focused plan that reaches the right buyers, builds trust and develops qualified opportunities.
- Go-to-market planning
- Content and integrated campaigns
- Lead progression and measurement
- Demand generation campaigns
- Customer lifecycle marketing and nurture
As a projectA focused campaign, with an agreed audience, content, delivery plan and measures.
With fractional supportGuide the campaign programme, coordinate delivery and review how activity supports sales conversations.
Marketing
leadership
Bring structure and direction to marketing, aligning priorities, people and investment with commercial goals.
- Fractional or project leadership
- Team capability and ways of working
- Sales and marketing alignment
- Budget planning and resource prioritisation
- Agency and external partner management
As a projectReview marketing priorities, responsibilities and ways of working, with a practical plan for the next stage.
With fractional supportTake ongoing ownership of marketing direction, support the team and keep delivery connected to commercial goals.
These examples draw on my work in previous employed roles.
03 / HOW WE WORK TOGETHER
The right support for
the challenge in front of you.
Strategy, execution and leadership can be delivered through ongoing fractional support or a focused project. We agree the right arrangement around your priorities, your team and the outcome you need.
Not sure which you need? We can start with a conversation. A focused project can be a useful first step, with ongoing support available if it makes sense.
04 / HOW WE GET STARTED
A conversation first.
A clear plan from there.
We start with your business and the challenge you’re facing. Together, we identify whether the priority is strategy, execution, leadership or a combination, then agree what useful support would look like.
- 01
Talk it through
We discuss your ambitions, immediate priorities and the support you already have. The aim is to understand where I could be useful.
- 02
Define the work
If there’s a fit, we agree the outcome, scope, responsibilities, timing and fee. You know what the engagement involves before it starts.
- 03
Work together
I work directly with you and the relevant people in your team, combining senior direction with practical delivery.
- 04
Review progress
We review the work against the agreed priorities and measures, then decide what comes next. For projects, that includes a clear handover.
A few practical details
What should I expect from the first conversation?
We’ll discuss your business, who you need to reach, what’s getting in the way and the support you already have. A short outline of your priorities is enough to get started. If there’s a useful fit, I’ll suggest an approach and scope for you to consider.
How will you work with my team?
You work directly with me. We agree who needs to be involved, how decisions are made and how I’ll work with existing colleagues and agencies. We also discuss the time commitment, meeting rhythm and whether any on-site time would be useful.
How are fees and commitments agreed?
Fees are agreed before work starts. Projects are scoped around defined deliverables; fractional support is scoped around agreed responsibilities and the level of involvement. The proposal sets out the fee, timing, payment arrangements and how we’ll handle changes to the scope.
Someone who understands
the science and the sale.
My background spans analytical instrumentation, healthcare, speciality ingredients and international B2B marketing leadership. I understand the work involved in connecting technical capability with a customer proposition.
My recent research into AI-native chemicals and materials builds on that experience, exploring what customers buy, which evidence matters and what makes demand repeatable.
Explore my experience and work05 / START A CONVERSATION
What are you
working towards?
Tell me a little about your business, the challenge you’re facing and the support you have in mind. We can work out whether there’s a useful fit.