Validate Marketing Consultancy

Validate / Chemicals & materials

Marketing for chemicals
& materials.

Strategy and campaigns to help you reach specialist buyers and turn technical value into demand.

Let’s talk about your business Explore how I can help

20+ years in technical B2B markets. Work directly with Richard Perkins.

Industries I work with

  1. Chemicals & ingredients
  2. Coatings & adhesives
  3. Advanced materials

01 / Challenges & experience

Marketing challenges in technical markets

01 / Strategy

Your offer is hard to explain

Your products perform well, but their value isn’t always clear to customers. Different teams tell different stories, making it harder to focus on the right markets and opportunities.

How I’ve helped

A clearer sustainability offer

I helped a global chemicals distributor reposition its sustainability offer. I brought divisional capabilities together around customer needs, turning a fragmented offering into one commercial story.

A consistent customer story across divisions.

Clarify your offer
02 / Campaigns

Your technical strengths aren’t creating demand

Buyers need to see how your product improves their formulation, process or application. When marketing stops at technical features, it can struggle to generate enquiries that sales can progress.

How I’ve helped

Turning expertise into demand

I developed an education-led campaign to help formulators assess sustainable ingredients. Technical content, targeted digital activity and coordinated sales follow-up turned specialist knowledge into demand.

Hundreds of leads and hundreds of thousands of pounds added to the sales pipeline.

Build demand for your products

Examples from my previous roles in technical B2B markets.

Explore my work

02 / Work with Richard

Work with someone who understands technical markets

I’m Richard Perkins, founder of Validate Marketing.

My background spans chemicals and ingredients, coatings and adhesives, and advanced materials. I understand technical products, specialist buyers and the need for marketing to support sales.

Work with me on a defined project or through ongoing support.

More about working together
Richard Perkins, founder of Validate Marketing
Richard PerkinsFounder, Validate Marketing

03 / Start a conversation

What are you
working on?

A new market, a product launch or a campaign?

Tell me what you want to move forward. We’ll start with a conversation about your priorities, what’s already in place and where support could make the biggest difference. If there’s a fit, we’ll agree the scope, timing and fee before work begins.

Let’s talk about your business

A short note is enough to get started.

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